Developing reading tastes.

Nowadays books stopped playing a big role in our life. We changed books on more pleasant and available things like Internet, TV, Radio and so on. These things became to play the greatest role in our life. With their help it became possible to be more informed watching documentaries, science programs, discussions and learning about the most important economic, social and political issues of the day. Now it is possible to see different great events and famous people, which will pass into history. They help us to relax after a herd day’s work. Apart from TV and Internet entertainment value they provide useful topics for discussions and conversations. But now some pupils are so attracted by television that they do not do their homework at all. According to statistics applied in test book on literature Astana, 2006, only 63% of applicants passed The Uniform National Exam on literature in 2005 (The Ministry of Education, 2006).
This could be caused by thing that children do not read books. Books give us a good opportunity to get excellent knowledge about everything in the world even better than TV and Internet. Books are gradually forgotten by many people, but they forget that books are key for knowledge and to all higher study. Due to books change our language, stimulate our emotions, form our intellect, influence our ideas values. So, to raise the amount of reading people the advertisements of books and bookshops should exist and influence on people. Due to that people could know where and what kind of books they can buy( for example, advertisements of bookshop assortment or any concrete book ). To support this fact it was found out that the advertisement of journal for children “Getting to Know the World” helped to sell out 350000 copies of this journal. This article has to provide our TV with books and bookshops advertisement for that people can find the most interesting and useful books.